B2B Google Ads Strategy
Summary
Target the decision-makers, not just the clicks.
A successful B2B Search Strategy is about more than just keywords—it’s about mastering the complex buyer's journey. I help startups build a custom roadmap that targets high-intent C-suite executives and key influencers throughout their entire sales cycle.
What you get
ICP Keyword Mapping — We identify the exact high-value terms your Ideal Customer Profile (ICP) uses when they are ready to purchase, not just browse.
Full-Funnel Search Architecture — Strategies for capturing top-of-funnel awareness and bottom-of-funnel intent simultaneously to build a predictable pipeline.
Landing Page & CRO Strategy — Expert recommendations to align your ad messaging with your page content to maximize conversion rates and demo requests.
Quality Over Quantity Focus — A technical strategy designed to filter out "job seekers" and "students" so your sales team only spends time on qualified buyers.
Why it matters
Startups often fail at PPC because they try to "boil the ocean." A focused B2B Google Ads strategy ensures your limited budget is concentrated on the 5% of the market that is actually "in-market" to buy right now, significantly reducing your Customer Acquisition Cost (CAC).
How it works
Market Research — Deep analysis of your product-market fit, competitor bidding landscape, and unique value proposition.
Funnel Mapping — Identifying the specific search touchpoints needed to move a lead from initial awareness to a high-value demo.
Strategic Blueprint — A custom-built Google Ads roadmap tailored to your specific growth targets and revenue goals.
Launch Support — Hands-on guidance on how to roll out the new architecture for maximum market impact.
